Welcome to Atharra Primeland Development Corporation
We build more than structures. We develop communities that enhance everyday living.
Atharra Primeland Development Corporation was established in 2018, with the focus of specializing in vertical real estate developments.
A proud homegrown company in the province of Bohol where economy, business and tourism is propitious.
Our company is a true reflection of our home and core market – arising and promising.
Vision
To become the most responsive in improving people’s lives through a promising home investment across Region VII by 2030.
Mission
Atharra Primeland Development Corporation is committed to:
- Deliver outstanding customer value by ensuring that executions of the value chain are in-placed.
- Provide competitive talent management programs through effective and relevant organizational development initiatives.
- Develop and grow relative market share by serving wide range product portfolio.
Goals
Atharra Primeland Development Corporation is committed to:
- Improve the level of customer experience of at least 90% annually.
- Adhere to on-time training, learning, and development.
- Achieve at least one project annually.
Core Values
Customer Focus
We always give our best foot forward by operationalizing empathy, putting action in customer insights, and linking employee culture with customer outcomes.
Teamwork
We work together across boundaries, inspire growth through bold actions.
Excellence
Being the best is not enough. A will to win an outstanding result expected to be delivered in everything that we do.
Cost Consciousness
We simply put the sense of worship in our resources by being prudent and economical without compromising the optimal efficiency.
Integrity
Being upright in thoughts, in words, and in actions while upholding the moral standards.
Spirit of Family and Fun
Our culture is our brand. We value openness and encourage communicating viewpoints for a larger pool of ideas and initiatives in the workplace. Teach us and we remember, involve us and we will learn.
Board of Directors
Alfonso R. Damalerio II
CHAIRMAN
Godfrey S. Digal
PRESIDENT
Darrel S. Digal
VICE – CHAIRMAN
Alexander B. Zafra Jr.
DIRECTOR
Corporate Culture
Partner Realties
